Again this website has a VERY similar feel to farfetch.com. The homepage displays the same basic information such as new or updated features on their website and new collections.
‘Features’ is a section on this website which I think makes oki-ni unique. It contains information such as interviews, previews of new collections, styled photo shoots and blogs. As a student I find this sort of thing helpful when looking for source material or just as information to expand my knowledge of the fashion industry. They also have an archives section which is packed full of information about the history of some of the designers and labels stocked by oki-ni.
Oki-ni, is not just a website to buy fashionable designer labels from, it is much, much more than that. If anything I would say that the shop is the least important part (even though it stocks some wonderful labels!). It is more about how the designers, photographers, stylists, DJ’s are influencing and changing the industry, helping it to constantly evolve.
This website has to be one of my staple websites. It is such a useful source of different kinds of information. Oki-ni is a refreshing change. (Giovanna)
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