- First Matches store opened in wimbledon in 1990
- Thirteen stores across Notting Hill, Richmond, Wimbledon, Mayfair and Marylebone
- Designers such as Burberry Prorsum, YSL, Diane Von Furstenberg, Azzedine Alaia, Sophia Kokosalaki and Alexander Mcqueen
- Cutting edge Fashion
- Sophisticated artistic interior and decor.
- Aimed at a higher market
- Very High end customers
- High fashion Designers (Tiffany)
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