B-store is one of hidden gems, it is quite a small store but it packs a lot in. They keep an up to date blog as well as a magazine and also have their own brand ‘B Store’. As a store and a brand their aim is to be unique and innovative and to escape the world of branding. The original concept of the store was to create a viewing platform for new and up coming artists and designers, which is still true today. They regularly have instillations from young artists in their window displays and are known for stocking exciting and fresh collections. The current window installation is a film by Ivana Bobic.
The B Store brand is very modern, it offers stylish basics with a twist. The clothes are simple but have a certain quality to them that makes them stand out. Originally it was just a shoe line but has now expanded in to a unisex clothing range with a line of womenswear to be launched soon.
As a shop it had a simple layout with wooden floors and white walls. There was a combination of short and tall display units with lower ones running through the centre of the shop displaying hats, books, jewellery etc. Music plays an important to the B Store so obviously there is always music playing in the shop. It is not normally mainstream music, it’s bands/artists that inspire the co founders (Matthew Murphy and Kirk Beattie) and staff that work there.
B store is quite small and therefore had an intimate feel to it. The staff came across as being friendly and sounded passionate about working there. For them it was not just about the clothes but also trying to bring new and interesting labels to people who may have never come across them before. It is about educating people that there is more out there than just the usual brands that have saturated the market. As it was partly independent it would feel nice to be able to spend money there because you are supporting something that is different from everything else. (Giovanna)
- B Store Boutique located in Savile Row
- Launched in 2001 as a Shoe Line
- Co-owners Jose Neves and Matthew Murphy
- Showcasing collections of new young designers
- art/design and fashion concepts within the store
- London Fashion Week
- Art installations throughout the store
- B store received "shop of the year" award
- G-Shock Collaboration
- "Away from branded luxury"
- Inspiration from music icons David Bowie and from joy division and human league
- Designers include 1 in a 100, Bernhard Wilhelm, Cosmic wonder, Peter Jensen, Our Legacy...and many more (Tiffany)
(nadine)
(Sheneka)
(Sheneka)
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