Louis Vuitton

(Sheneka)

Key words

I´ve written down some descriptive sentences but for now, I´m just going to write some words associated with the different shops..

DSM: attraction, pretentious, expensive, different. For people with more money than personal style.

Hoxton Boutique: Cosy, small, affordable, trendy

B store: natural, clean, earth, rude

Oxfam: West London, organised, charity, cool

Browns: traditional, classy, elegance, middle-aged customers
Brown Focus: modern, youth, opposite to Browns

Matches: yummy mummies, expensive

Topshop: high-street, affordable, mass, everyone ends up looking the same

Selfridges: window displays, tourists, expensive

Liberty: luxury design, traditional

U.O: American cool, industrial, relaxed, youth
(Matilda)

Hola, just don't forget the list with designers, stylists, photographers, iconic people and magazines and subcultures you like; so we can choose one that everybody will like (hardly,but..) :)) (Sara)

Selfridges

(nadine)

Sara

• 
  
• 
  
• Selfridges is a chain of high end department stores in the United Kingdom
• Harry Gordon Selfridge was the founder and opened selfridges in 1909
• 2nd Largest shop in the UK
• 3 other selfridges
• London Store designed by Daniel Burnham,
• The distinctive polychrome sculpture above the Oxford Street entrance is the work of British sculptor Gilbert Bayes.
• Selfridges in London was named world's best department store in 2010.
• High street brands to High end luxury brands
• Aimed at 20 year olds and higher
• Clothing for men and women, bags and accessories, electronics, furniture, make-up, cosmetics and fragrances.
• Staff are very welcoming and friendly and very attentive
• Recently opened shoe gallery.
• Bright, eye-catching window displays have become part of the brand image and always attract tourists and anybody passing by. Art Installations/ 3d visuals rather than mannequins displaying clothing.
• Eclectic market. Young edgy yet also a very old traditional feel to it.

(Tiffany)

Selfridges

(Sheneka)

Browns & Browns Focus

• Created by Joan Burstein in 1970
• Started as a small boutique at 27 Molton Street
• Individually handpicked items from the worlds top designers.
• Includes a personal Shopper service
• Older, Sophisticated market
• Simple, plain window displays for an older market
• Browns Focus
• Aimed more at a fashion forward crowd "For a woman that likes to dress with attitude"
• Aimed more at a younger market
• same price points as Browns
• Visual and display in the store is much more edgy and opposite of Browns, across the road. (Tiffany)

(nadine)

Matches - Ledbury road

• First Matches store opened in wimbledon in 1990
• Thirteen stores across Notting Hill, Richmond, Wimbledon, Mayfair and Marylebone
• Designers such as Burberry Prorsum, YSL, Diane Von Furstenberg, Azzedine Alaia, Sophia Kokosalaki and Alexander Mcqueen
• Cutting edge Fashion
• Sophisticated artistic interior and decor.
• Aimed at a higher market
• Very High end customers
• High fashion Designers (Tiffany)