Wednesday, 12 January 2011
Branding and stereotyping / chavs fashion
"The bigger the better" and I am talking about the bling - bling! A real, self-respecting chav, will not go out without it - no matter of gender. The most common thing you can see a chav wearing is the tracksuit, worn by both men and women, in many colours and brands. They are usually of famous sportswear brands such as Adidas or Nike, tracksuit bottoms are often worn with a brand t-shirt or a hoodie. Trainers are the chosen shoes for most occasions, and it was not altogether uncommon to see the trousers tucked into the socks. But you can also see a lot of Burberry (scarfs, hats,shirts). The female part of that subculture or the "chavettes" made their own way in fashion, expressing it in their make-up and hair (applying a lot of fake tan or foundation, a heavy spread of lip gloss, thickly applied mascara and a strip of eyeshadow and hair pulled tightly back into a high pony tail and then stiffly gelled) and for the complete look let's not forget the golden hoop earings.
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