Why does everyone seem to be loving the b store, not only the shop but also the brand? Let’s explore shall we…
They are a name that gets around, in March this year they joined forces with The Shop at Bluebird and created a pop up store that lasted for one month. It was designed by the newly created architectural and interior design company, Post-Office and it aim was to create maximum impact on the visiting customers. It was a space that incorporated clever shelving and lighting that worked hard to sell sell sell. This was a clever move, Bluebird is a shop with a huge reputation. B Store basically used this recognition to get some of their own. Pop up stores are always a great idea, not just to create more money, but also to create brand awareness. I think people are aware of the store but may not be as aware that they have their own successful menswear and footwear lines. They may have reached out to customers that might never visit their Savile Row store.
Up coming collaborations for spring/summer 2011 include a mens capsule collection with Liberty and a jacket collaboration with heritage brand, Baracuta. They are very selective as a brand who they create these collaborations with, they want to choose brands that represent them in a new light, but in keeping with their overall look. Again this is a good way of exposing their brand to a different band of customers. Especially somewhere like Liberty that has a huge customer base ranging from very wealthy to the not so wealthy. Their first women’s collection was designed by NEWGEN winner Natascha Stolle and a presentation during London fashion week was held in the shop which created not only an interest in this new line but also the shop itself.
B Store has a huge interest in art and music as well as fashion. The window displays are usually art or video instillations based on their collections. These things are passions shared by both co founders and so obviously they combined this in to their shop aesthetic, but this also draws in people who are fans of modern art and the underground music scene.
They use all these different aspects combined to create something that is not narrow minded but expands out and reaches a whole variety of people. All the different collaborations. pop up stores, and self promotion (through their own magazine) have helped make the brand and the store so successful. (Giovanna)
